Event Work
I’ve led content creation at live events — conceptualizing ideas, directing on-site teams, working with celebrity talent, and capturing content myself.
OLIPOP “Taste That Takes You Back” Campaign
Conceptualized, shot, and edited 12 content pieces over a two-day production (8 pre-planned, 4 captured ad hoc), with select content featuring Jean Smart.
Yasso “Foolproof Freezer” Campaign
Shot and edited 12 content pieces with Bethenny Frankel, including three hero assets published on Bethenny’s social channels, as well as content for POPSUGAR and paid social.
OLIPOP “Summer At Full Flavor”
Conceptualized 7 social-first UGC pieces and led a team of two creators on-site, capturing and editing content in real time at the event.
MJ&M 2025 Charity Event
Shot and edited content alongside a team of four creators at the 2025 MJ&M event, capturing talent moments including Matthew McConaughey.
Fore Kids ATX 2025 Charity Event
Led a team of three creators on-site, capturing and editing content in real time, including recap videos, mini mic interviews, and trend-driven content.