Hu Kitchen
In the early stages of the partnership, I led both content creation and strategy development to establish the account’s visual direction and content framework. As the account scaled, my role evolved to focus primarily on social strategy, concept development, and creative direction, guiding the team’s content production and ensuring alignment with the brand’s visual and engagement goals.
Partnership goals:
Hu Kitchen partnered with our team to increase consistent engagement, follower growth, and visibility while maintaining a minimalist, premium visual identity. The goal was to create content that felt clean, craveable, and unmistakably Hu.
Strategy:
Our strategy centered on showcasing how craveable Hu products are, while reinforcing the brand’s commitment to simple, real ingredients.
We focused on a mix of drool-worthy product glam shots, approachable recipes, and relatable lifestyle moments to create a feed that felt both elevated and engaging. Recipe content was designed to feel doable at home, encouraging saves and shares, while close-up product visuals highlighted texture and indulgence to stop users mid-scroll.
We also incorporated interactive graphics and selective trend participation to spark conversation and keep the content culturally relevant, always ensuring trends aligned with Hu’s cheeky, modern, and genuine voice.
Step 1: Teasers
We created curiosity through subtle teaser content that hinted at something new coming from Hu.
This phase focused on building anticipation, sparking speculation in the comments, visually introducing the product without a full reveal
Hu Bites Launch Strategy
Led strategy and supported creation for the launch of Hu’s new product, Hu Bites.
Viral Moments
Tap to see these on the app!
Follower Growth
Step 2: Launch
The official reveal introduced Hu Bites with product-forward visuals, on-trend and craveable content, clearly communicating the new format and how it fits into the Hu lineup.
Step 3: Support
After launch, we reinforced the announcement with additional content designed to keep Hu Bites top-of-mind and encourage audience engagement.
Support content included: recipes featuring Hu Bites, lifestyle moments, and trends.
