Nixie
I led the social strategy for Nixie’s Instagram and TikTok, developing concepts and platform strategies designed to resonate with the brand’s core audience of Gen-Z female consumers. My role focused on shaping the brand’s tone, guiding creative direction, and developing content formats that balanced entertainment, education, and product storytelling.
Partnership goals:
Nixie’s initial goals were to drive follower growth and higher engagement, while bringing more humor and personality to the brand’s social presence. The goal was to make the page feel fun, culturally relevant, and highly shareable, positioning Nixie as a playful, modern soda brand within the category.
Strategy:
I developed a content strategy centered around relatable, entertainment-first social content designed to resonate with Nixie’s audience. By leaning into humorous, culturally relevant moments the content felt approachable and highly engaging.
I balanced in content that educated audiences on Nixie’s key value propositions, including its zero sugar formula and delicious taste, ensuring the brand’s benefits remained clear while keeping the tone fun and entertaining.
IG Engagement Rate
TT Engagement Rate
IG Follower Growth
TT Follower Growth
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Viral Moments
